New Edition: State of Commerce Advertising 1/2024
The exclusive report for decision makers of the industry

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Our Companies

The pioneers of
Commerce Advertising

As a growing group of digital marketing companies, we have set out to make the mrge Commerce Advertising Suite the world’s most profitable link between affiliate marketing advertisers and publishers. By merging relevant ad formats, environments, partners, tools, and reach, mrge connects you with everything you need to scale your business.
About us

Where everything connects

Watch our Story
our mission

Merging our strengths to maximize your growth.

At mrge, success is created by the joint efforts of our specialist entities: Our expert companies synergize to supply advertisers and publishers with the most relevant, efficient, and powerful Commerce Advertising solutions – along the whole value chain: from commerce content to performance and affiliate marketing, from top brand advertisers to premium publishers, from CPA to CPC billing models. mrge is backed by trusted private equity investment group Waterland and its EUR 9 billion of investor commitment.

Meet our leadership team

Dave ReedCEO
Nils GrabbertCTO
Michael SchambachCFO
Justin KuykendallCRO
Ante LeticaGeneral Manager / SVP Operations
Dragan Gil StefanovVP Engineering (Berlin office)
Fabian NeumannHead of Mergers & Acquisitions
Felix WitteGeneral Manager / SVP Publishers & Advertisers
Gerold DoplbauerVP Product
Hendrik ReimVP Engineering (Hamburg office)
Katrin HugoVP People & Culture

On track for growth – 
our story in a nutshell


Foundation of mrge predecessor YK Group

With the vision of creating the globally-leading Commerce Advertising platform connecting advertisers, publishers and users, our company is founded in 2020. The YK Group, which will later become mrge, is backed and trusted by the private equity investment group Waterland and its EUR 9 billion of investor commitment.

Waterland acquires majority stake in Yieldkit

Waterland and Yieldkit – a powerful performance and affiliate marketing platform – enter into a partnership for further growth, focusing on internationalization and market leadership. This is the very first acquisition in Waterland’s buy-and-build strategy which focuses on internationalization and market leadership.

digidip joins forces with the group

digidip, a specialist in premium content monetization, is the second company to join us. With their complementary portfolios, digidip and Yieldkit extend their leading global market positions in the areas of commerce content and affiliate marketing.

We welcome shopping24

By acquiring the shopping24 network, formerly part of the Otto Group and known for its customized product recommendations in e-commerce contexts, our group continues to expand its Commerce Advertising strategy.

mrge – a brand-new brand name

Three strong companies, one strong name: YK Group is now mrge. Our new name represents the united expertise of digidip, Yieldkit, and shopping24, and conveys our promise to connect advertisers, publishers, and users.

Let’s grow West: 
mrge acquires 

With the established Canadian advertising network SourceKnowledge, mrge adds another strong company to the group, further expanding access into the North American market. SourceKnowledge helps advertisers and publishers outside of Google, Facebook, and Amazon drive revenue.

Planning new acquisitions

Because size does matter: With a view to organic and inorganic growth, mrge is conducting negotiations with prospective partners worldwide.
Felix Witte
General Manager / SVP Publishers & Advertisers
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